Consumer Psychology
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By:"Jansson-Boyd"
"Psychology"
Published on 2010-01-01 by McGraw-Hill Education (UK)
The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
This Book was ranked 24 by Google Books for keyword psychology.
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